This course emphasizes the role of visual communication in the marketplace. The students will be introduced to illustration, layout, logo design, storyboarding, typography, and other commercial art practices. Projects will be completed using traditional drawing techniques as well as computer software programs. Concepts will be taught through the study of art history, criticism, aesthetics, and production techniques.
Similarity / Anomaly
figure / ground
Students begin this unit by gaining experience in the use of symbols, the elements and principles of design, the Gestalt principles, and typography. We also begin to explore the vector tools found in Adobe Illustrator CS4 to create custom shapes and letterforms.
The letterform is a useful design element that comes in hundreds of varieties, from style differences to font designs. In this unit we will focus on the strength and ability of the letterform to inform, decorate, and structure a design.